In the following cover letter example, you'll see how Heather wrote a target message without knowing the manager's name. Instead of starting with "To whom it may concern" or "Dear Madam or Sir," Heather wrote "Dear Manager."
In the first sentence, she grabs her reader's attention by talking about a hot-button issue he or she is facing. And, she claims that she can fix it!
She follows this with bullet point statements to help the manager focus on the strengths Heather offers to solve his or her current problem.
23 Miracle Grove Road
Miracle Grove, IL 12345
June 14, 20xx
1633 Forest Hill Blvd.
Oak Forest, IL 12345
I believe I can expedite the signing of your pending agreement with the government of Brazil. Please read on to see why I believe this is true.
As your contract negotiator, here's the ammunition I bring to the table:
- Experience negotiating three major telecommunications contracts with South American governments (Argentina, Costa Rica, and Peru).
- A firm record of closing sales with better-than-expected profit margins.
- Fluency (written and spoken) in the "big four" languages used in most business transactions around the world.
Since your fiscal year is nearly at its end, I suspect you are eager to see your contract finalized. I suggest we speak soon. I can be reached at 123-555-1234.
I look forward to representing you. Thank you!