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About Susan Ireland
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Susan Ireland
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RANDI B. JENKINS
134 Whaler Cove
Port Washington, NY 12345
123-555-1234
rbjenkins@.bamboo.com

OBJECTIVE: Marketing or Marketing Management Position

HIGHLIGHTS OF QUALIFICATIONS

** May 2004 received M.B.A. Degree with emphasis in Marketing.

** Six years' experience in program development, international marketing, and Internet marketing.

** Highly effective leading and motivating teams to produce positive results while meeting deadlines.

** Strong communication, interpersonal, and presentation skills.

PROFESSIONAL MARKETING EXPERIENCE

COMTROTRON, New York, NY, 2003 to 2004
Marketing Consultant / Graduate Student Intern

** Interned as marketing consultant for this international e-business development company.

** Became integral team member in the development of online marketing programs for clients including AT&T, Avon, and Nike.

** Developed reports for clients including Avon's "Customer Needs and Reports Strategy."

** Conducted extensive research on the Internet, analyzed information, identified online solutions, and reported results to project leaders and clients.

COOKING TIME INTERNATIONAL PUBLICATIONS, New York, NY, 1998 to 2003
Publicity Manager

** Managed promotions and publicity campaigns for over 200 titles of international publishing company.

** Created promotional strategy, managed company website, and increased online promotions.

** Organized and conducted trade show presentations, promotional events, and seminars.

** On several occasions made guest appearances as a food expert for local network TV and radio stations.

** Made presentations on new directions and products at national and international cooking conferences.

** Supervised and trained staff of four including a publicist and marketing assistant.

** Pitched stories and secured placement in top 100 daily newspapers and high-profile magazines.

** Coordinated distribution of collateral such as catalogs, brochures, and point-of-sale materials.

LONDONMIST FRAGRANCES, London, England, 1997 to 1998
Assistant to Publicity Director / Student Intern

** Assisted in coordination of promotional campaign that launched EveningMist line product, "Shades."

** Maintained departmental records and correspondence; coordinated and scheduled meetings.

EDUCATION AND TECHNICAL SKILLS

M.B.A., Marketing, New York University, New York, NY, 2004
Relevant Coursework:
Brand Management
Marketing Strategy
Sales Channel Management.
Data Analysis
Sports & Events Management.
Global Management
Strategic Advantage
Leadership
Decision Modeling
Managerial Finance
Managerial Accounting

B.A., History, Adelphi College, Garden City, NY, 1997

Technical Skills - Illustrator, Photoshop, Filmaker; MS Access, Excel, PowerPoint, QuarkXpress