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Site Map: Write a Cover Letter Land a Job About Susan Ireland |
Sample Resume |
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| Here's the e-resume version for posting online, formatted according to the E-Resume Guide. | |||||
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CAMILLE LEONARDI OBJECTIVE SUMMARY OF QUALIFICATIONS * Over 7 years' management experience in Direct Marketing and Client Services. * Innovator in Email Marketing and ASP software. * Proven success in building new organizations, products, and services. * Skilled at developing integrated marketing solutions for diverse clients. * Adept at cultivating strong relationships across all organizational levels. PROFESSIONAL EXPERIENCE 2003-2004, INTERFACE COMMUNICATIONS INC., Laramie, WY * Guided Executive Management team in the development and implementation of the FY01 business plan for a newly acquired subsidiary. * Conducted extensive research, created detailed business models, and delivered strategic recommendations that resulted in significant savings to the company. 2001-2003, ONLINE SOLUTIONS INC., San Mateo, CA Sales & Client Services * Defined the methodology which has become the industry standard for email marketing. * Increased quarterly revenues to $1.4M within first year of launching email marketing services. Grew to more than 30 clients and established Online Solutions as the leading provider of premium email marketing services. * Launched a cooperative marketing product, gaining 30 clients and significant revenue in the first three months. Direct Marketing * Created and executed strategic and tactical marketing plans for key accounts. * Developed and launched a series of new products and services to increase response rates, reduce customer defection, and increase client profitability. * Defined, developed, and implemented marketing automation software resulting in 100% improvement in user productivity. * Achieved industry-leading cost effectiveness for acquiring new customers, utilizing a newly launched cooperative email marketing program. * Produced and presented seminars on email marketing strategy and techniques, including DMA Email Marketing 101 and IRR Viral Marketing. Executive Management * Joined company's first executive management team in developing and nurturing the corporate mission and business strategy. * Built a new direct marketing organization of 20 people within one year, including Account Management, Creative Services, Analytical Services, and Production departments. * Expanded the Product Marketing department from 2 to 20 employees. * Grew the organization through successful recruiting and leadership, achieving a 95% retention rate for direct hires. 1999-2000, COMPUTER PRODUCTS OF AMERICA, Laramie, WY * Facilitated executive teams in the U.S. and Japan in redefining product development and customer management processes. * Led an international project team in the development and introduction of an online customer relations management system. 1998-1999, MANAGEMENT CONSULTING, Laramie, WY * Developed customer-focused OEM qualification processes and organizational design for international computer disk drive company; worked closely with the CEO to improve product introduction and sales growth. * Designed and managed the implementation of sales automation tools for the $20B division of a global automotive company. Created a channel support strategy for over 3,600 dealers. * Analyzed channel pricing strategy to improve profits and retailer relationships for an international consumer products company. * Coached management team in the implementation of improvements to double manufacturing plant productivity at a specialty consumer products company. Additional experience: Wrote comprehensive business plan for direct marketing catalog venture; Product Manager for Entire Logic, San Francisco, CA; and four years as Product Development Project Leader for Computer Manufacturers, San Jose, CA. EDUCATION / PROFESSIONAL DEVELOPMENT M.B.A., Haas School of Business, Berkeley, CA, 1998 B.S., summa cum laude, Mechanical Engineering, University of Wyoming, Laramie, WY, 1991 Professional coursework includes: DMA Direct Marketing Basic Institute, Innovation and New Product Development, Sales and Marketing, Practical Product Management, High Performance Management, Interviewing Skills, Website Planning |
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