|
Larry Blake
123 Houston Ave
San Diego, CA 12345
123-555-1234
lblake@bamboo.com
JOB OBJECTIVE
VP or Director of Product Management in the publishing/information industry
SUMMARY OF QUALIFICATIONS
* Over 10 years of outstanding information product leadership experience.
* Exceptional market insight; able to extract key information and quickly develop precise product responses.
* Enthusiastic team player with numerous contacts in technology publishing.
* Strong skills in marketing, analysis, negotiation, writing, and planning.
PROFESSIONAL EXPERIENCE
2004-pres., Inherit Corporation, San Diego, CA
GENERAL MANAGER, Product Management
Led content strategy and dramatic product re-release as executive team member of a $10M subscription and e-commerce decision support site for IT professionals.
* Directed powerful redesign and re-release of primary product in a rapid 60-day cycle, increasing renewals by 63%.
- Led cross-functional redesign team of engineers and content specialists to add 22 new features and improve usability and functionality.
- Reduced customer service calls by 50% by improving user interface, online help, and FAQs, substantially reducing costs with a more intuitive product.
- Prevented cancellations and cultivated customer loyalty with web seminars, direct email campaigns, and marcom efforts in anticipation of new release.
* Drove new content strategy and identified structural and editorial ways to add value for customers, increasing sales.
- Accurately assessed complex user and market information; selected, indexed, and presented over 175 publications, 25 user satisfaction surveys, and a database of over 50,000 IT products.
- Developed plans for non-subscription revenue streams, including research reports, digital content, technology training, books, and e-commerce offerings.
- Recognized and developed opportunity to save $200K/year, establishing vendor partnership to provide an indexing and usability improvement.
2002-04, Global Information Group, New York, NY
VP BUSINESS DEVELOPMENT, ITglobal.com, 2003-04
Envisioned and established high margin content alliances generating 40% of site traffic for a start-up IT portal with first-year revenues of $15M.
* Led team of four to develop and launch seven successful editorial content products, exceeding revenue goals.
* Cultivated and negotiated enduring "perfect match" partnerships generating both sponsorship and e-commerce revenue.
VP OF RESEARCH & DEVELOPMENT, VGM Channel Services Group, 2002-03
Recruited to return to VGM to promote an emerging technology integrator approach for a $20M publishing group.
* Attracted new business at briefings for technology vendors by conveying the importance of reaching our influential audience.
* Delivered highly visible presentations at industry events to educate vendors about audience access opportunities.
* Monitored marketing positioning and word choice; trained sales staff to appreciate and clearly communicate the emerging market leverage.
* Wrote and published research papers, including a thought-leading analysis of the "solution integrator" and its role in the mid-market.
2001-02, LPR Media, Inc., New York, NY
DIRECTOR OF PRODUCT MANAGEMENT
Recruited to create, promote, and direct an IT research organization that produced $15M from three revenue streams in its first year.
* Built research group that profitably re-purposed editorial and database content by extracting new research reports and offering marketing data for direct mail and telemarketing campaigns.
* Led consulting group providing marketing and communications strategies to top-tier technology companies.
* Spoke at conferences, private briefings, and industry events; published several studies to educate the audience about market trends and opportunities.
1994-01, Global Information Group, New York, NY
VP OF SALES, ComMagazine Information Management Division, 1995-01
Led $20M sales division and served as product manager for a market leading IT knowledge base.
* Doubled profits and increased sales by nearly 300% in two years by improving data quality, search tools, and indexing.
ACCOUNT MANAGER & REGIONAL MANAGER, 1994-95
1990-94, Business Credentials Corporation, Boston, MA
ACCOUNT EXECUTIVE
TRAINING & EDUCATION
VGM Publishing School (competitive leadership program), New York, NY
B.A., History & English, Boston University, Boston, MA
|
