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About Susan Ireland
Copyright 2000-08
Susan Ireland
(510) 524-5238

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SOPHIE BEECH
123 Rittenhouse Avenue
Palo Alto, CA 12345
(123) 555-1234

OBJECTIVE
Program Director, Business Management, in an adult education environment

SUMMARY OF QUALIFICATIONS
** Seven years of experience in program development, with an in-depth knowledge of adult education theory and technique.

** An award-winning instructor and confident public speaker, able to establish rapport with audiences and convey information with clarity and enthusiasm.

** Skilled in developing marketing strategies that increase participation and revenue.

PROFESSIONAL EXPERIENCE

1997-pres., Palo Alto Career Center, Palo Alto, CA
PROGRAM DIRECTOR

Program Development

** Built initial program of workshops from 10 to 500 per year, developing a highly visible and well-respected resource for the Peninsula business community.
- Increased program revenue from $100,000 to $1,000,000 per year.
- Recruited, interviewed and hired top instructors for specific workshops.
- Created, scheduled and wrote quarterly calendar of workshops and events, distributed to 40,000 businesses and individuals throughout the Peninsula.
- Trained instructors in workshop techniques and materials development.
- Developed comprehensive evaluation process to maintain high quality of all workshops.

Marketing / Public Relations

** Designed and implemented marketing strategy for program of 500 workshops.
- Developed and wrote marketing materials, including brochures, news articles, press releases, public service announcements, advertisements, posters and flyers.
- Conducted focus groups to determine the needs of specific market segments.
- Planned and implemented outreach strategies to target populations.

** Delivered sales presentations to companies, resulting in increased corporate memberships.

** Coordinated special events featuring nationally recognized business and government leaders.

Training / Public Speaking

** Presented weekly, hour-long orientation sessions for prospective members, contributing to the annual increase of new memberships from 100 to over 7,000.

** Selected as moderator, speaker, workshop leader and panelist for numerous career development forums and conferences, including:
- International Association of Business Communicators
- Women in Communications, Inc.
- San Francisco Business Women's Conference
- Technical Writers Society

EDUCATION
Secondary Teaching Credential, Peninsula Writers' Project
Teacher of the Year Award, Graduate School of Education
University of Washington, Seattle, WA

M.L.S., University of Wisconsin, Madison, WI

B.A., Humanities, University of Wisconsin, Madison, WI

PROFESSIONAL DEVELOPMENT
UC Extension, Berkeley, CA
- Training and Human Resource Development
- Public Relations
- Guerilla Marketing
- Interpersonal Communications

How to Make Meetings Work, Interaction Associates, San Francisco, CA

Supervisory Training, The Management Center, San Francisco, CA

PROFESSIONAL AFFILIATIONS
Northern California Human Resources Council (NCHRC)
American Society of Training and Development (ASTD)