Here is a functional resume for Sales/Marketing for a Sporting Goods Retailer, which was first written in the early 1990s and updated in the early 2000s. Here's why I mention these dates.
In the early 1990s, functional resumes were a good way to promote a job seeker who had lots of job hopping in his work history. Not so today. Most of today's employers don't like functional resume formats, so it would be a mistake to use one, even if the job seeker was in the same situation. The way to handle it today is with the chronological resume format (see Chronological Resume Sample: Marketing/Sales).
Rather than toss this functional resume (which is what many employers would do with it in today's job market), I'm using it here to point out a few good resume formatting techniques. After you look at it, please take a peek at the new version to see how I used the same techniques within the chronological format.
About This Sample Functional Resume for Marketing / Sales
In the following functional resume for Brian (not his real name), you can see...
- Short-term jobs smoothed out. Brian moved from one company to another three times within three years, which makes him look like a job hopper. But that's not exactly true. It was his whole sales team that moved from one employer to another. See how he presented his three short-term jobs under a subheading about his Sales Team? Of course his Sales Team wasn't his employer, but this resume technique is honest and makes him look more stable.
- Personal sports. Notice how Brian's personal activities (under his Adventure/Sports section) are a key qualifier for his job objective with a sporting goods retailer.
From the Collection of Resume Examples
As with the other resume examples in this collection, this resume was created using a resume template from my Ready-Made Resume Builder.
Here's the Plain Text resume version:
123 Fogbound Street
Portland, ME 12345
A position in Marketing / Sales with L.L. Bean sporting goods
- Three years as member of a sales team with a substantial retail client base.
- Natural ability to promote products and build rapport through listening and communication skills.
MARKETING / SALES ACCOMPLISHMENTS
- Achieved highest bonus level for exceptional performance on sales team with a targeted client base of retail and institutional accounts.
- Promoted within this team headed by three financial consultants who worked for two major investment firms and went on to form their own company under the Smith Barney umbrella.
- Generated sales through weekly phone calls to account base of 150 clients.
- Commended for building strong rapport with clients by understanding their needs and clearly explaining products.
- Created "syndicate calendars," marketing pieces used by the sales, trading, and research departments.
- Served as liaison between parties to coordinate schedules, payments, and allocations.
2003-present, Member of Sales Team that worked for:
Smith Barney, Portland, 2006-present
PaineWebber, Portland, 2004-2006
Alex Brown, Portland, 2003-2004
2000-2002, Waitperson, Bart and Yeti's Restaurant, Vail, CO
B.A., Psychology, Fort Lewis College, Durango, CO, 1999
ADVENTURE / SPORTS
- Completed a two-month solo trip throughout Central and Eastern Europe.
- Actively participate in sports:
Back country skiing