VP or Director of Product Management in the Publishing/ Information Industry

Sample Resume for a Job as VP or Director of Product Management in the Publishing/ Information Industry
Although some may look at this resume and think it’s for a “job hopper,” in the high-tech industry this applicant is more commonly referred to as a “fast-tracker.” Notice how he zoomed through his career with promotions (page two). There are no dates in his Training and Education section, which deflects the question of him being too old or too young for the job. Chronological resume. E-resume version of this resume for posting online.

This resume was written or critiqued by a member of Susan Ireland’s Resume Team. The job seeker agreed to allow us to make his or her resume anonymous and to post it on this website.

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Larry Blake
123 Houston Ave
San Diego, CA 12345
123-555-1234
lblake@bamboo.com

JOB OBJECTIVE
VP or Director of Product Management in the publishing/information industry

SUMMARY OF QUALIFICATIONS
* Over 10 years of outstanding information product leadership experience.
* Exceptional market insight; able to extract key information and quickly develop precise product responses.
* Enthusiastic team player with numerous contacts in technology publishing.
* Strong skills in marketing, analysis, negotiation, writing, and planning.

PROFESSIONAL EXPERIENCE

2004-pres., Inherit Corporation, San Diego, CA
GENERAL MANAGER, Product Management
Led content strategy and dramatic product re-release as executive team member of a $10M subscription and e-commerce decision support site for IT professionals.
* Directed powerful redesign and re-release of primary product in a rapid 60-day cycle, increasing renewals by 63%.
- Led cross-functional redesign team of engineers and content specialists to add 22 new features and improve usability and functionality.
- Reduced customer service calls by 50% by improving user interface, online help, and FAQs, substantially reducing costs with a more intuitive product.
- Prevented cancellations and cultivated customer loyalty with web seminars, direct email campaigns, and marcom efforts in anticipation of new release.

* Drove new content strategy and identified structural and editorial ways to add value for customers, increasing sales.
- Accurately assessed complex user and market information; selected, indexed, and presented over 175 publications, 25 user satisfaction surveys, and a database of over 50,000 IT products.
- Developed plans for non-subscription revenue streams, including research reports, digital content, technology training, books, and e-commerce offerings.
- Recognized and developed opportunity to save $200K/year, establishing vendor partnership to provide an indexing and usability improvement.

2002-04, Global Information Group, New York, NY
VP BUSINESS DEVELOPMENT, ITglobal.com, 2003-04
Envisioned and established high margin content alliances generating 40% of site traffic for a start-up IT portal with first-year revenues of $15M.
* Led team of four to develop and launch seven successful editorial content products, exceeding revenue goals.

* Cultivated and negotiated enduring “perfect match” partnerships generating both sponsorship and e-commerce revenue.

VP OF RESEARCH & DEVELOPMENT, VGM Channel Services Group, 2002-03
Recruited to return to VGM to promote an emerging technology integrator approach for a $20M publishing group.

* Attracted new business at briefings for technology vendors by conveying the importance of reaching our influential audience.

* Delivered highly visible presentations at industry events to educate vendors about audience access opportunities.

* Monitored marketing positioning and word choice; trained sales staff to appreciate and clearly communicate the emerging market leverage.

* Wrote and published research papers, including a thought-leading analysis of the “solution integrator” and its role in the mid-market.

2001-02, LPR Media, Inc., New York, NY
DIRECTOR OF PRODUCT MANAGEMENT
Recruited to create, promote, and direct an IT research organization that produced $15M from three revenue streams in its first year.
* Built research group that profitably re-purposed editorial and database content by extracting new research reports and offering marketing data for direct mail and telemarketing campaigns.

* Led consulting group providing marketing and communications strategies to top-tier technology companies.

* Spoke at conferences, private briefings, and industry events; published several studies to educate the audience about market trends and opportunities.

1994-01, Global Information Group, New York, NY
VP OF SALES, ComMagazine Information Management Division, 1995-01
Led $20M sales division and served as product manager for a market leading IT knowledge base.
* Doubled profits and increased sales by nearly 300% in two years by improving data quality, search tools, and indexing.

ACCOUNT MANAGER & REGIONAL MANAGER, 1994-95

1990-94, Business Credentials Corporation, Boston, MA
ACCOUNT EXECUTIVE

TRAINING & EDUCATION
VGM Publishing School (competitive leadership program), New York, NY
B.A., History & English, Boston University, Boston, MA