Sample Resume for an Executive Position in Account Management Focusing on Integrated Direct Marketing and Analysis
This job seeker has most recently been self-employed. Because self-employment didn’t work out for her, she is seeking work as an employee once again within the industry where she has already achieved success. Her resume shows that she is a fast-tracker who gets promoted, but she has trouble staying with one company for more than one or two years. The Additional Experience listing at the end of her Professional Experience section tells us she may be older than her dates alone tell us. Combination resume. Plain Text version of this resume for posting online.
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CAMILLE LEONARDI
123 Sunnyvale Avenue
Laramie, WY 12345
123-555-1234
cleonardi@bamboo.com
OBJECTIVE
An Executive position in Account Management focusing on Integrated Direct Marketing and Analysis
SUMMARY OF QUALIFICATIONS
* Over 7 years’ management experience in Direct Marketing and Client Services.
* Innovator in Email Marketing and ASP software.
* Proven success in building new organizations, products, and services.
* Skilled at developing integrated marketing solutions for diverse clients.
* Adept at cultivating strong relationships across all organizational levels.
PROFESSIONAL EXPERIENCE
2003-2004, INTERFACE COMMUNICATIONS INC., Laramie, WY
Independent Consultant
* Guided Executive Management team in the development and implementation of the FY01 business plan for a newly acquired subsidiary.
* Conducted extensive research, created detailed business models, and delivered strategic recommendations that resulted in significant savings to the company.
2001-2003, ONLINE SOLUTIONS INC., San Mateo, CA
Vice President, Product Management & Solutions Marketing, 2002-2003
Director, Client Services, 2001-2002
Sales & Client Services
* Defined the methodology which has become the industry standard for email marketing.
* Increased quarterly revenues to $1.4M within first year of launching email marketing services. Grew to more than 30 clients and established Online Solutions as the leading provider of premium email marketing services.
* Launched a cooperative marketing product, gaining 30 clients and significant revenue in the first three months.
Direct Marketing
* Created and executed strategic and tactical marketing plans for key accounts.
* Developed and launched a series of new products and services to increase response rates, reduce customer defection, and increase client profitability.
* Defined, developed, and implemented marketing automation software resulting in 100% improvement in user productivity.
* Achieved industry-leading cost effectiveness for acquiring new customers, utilizing a newly launched cooperative email marketing program.
* Produced and presented seminars on email marketing strategy and techniques, including DMA Email Marketing 101 and IRR Viral Marketing.
Executive Management
* Joined company’s first executive management team in developing and nurturing the corporate mission and business strategy.
* Built a new direct marketing organization of 20 people within one year, including Account Management, Creative Services, Analytical Services, and Production departments.
* Expanded the Product Marketing department from 2 to 20 employees.
* Grew the organization through successful recruiting and leadership, achieving a 95% retention rate for direct hires.
1999-2000, COMPUTER PRODUCTS OF AMERICA, Laramie, WY
Assistant to the CEO, Director of Strategic Projects
* Facilitated executive teams in the U.S. and Japan in redefining product development and customer management processes.
* Led an international project team in the development and introduction of an online customer relations management system.
1998-1999, MANAGEMENT CONSULTING, Laramie, WY
Senior Consultant, Project Manager
* Developed customer-focused OEM qualification processes and organizational design for international computer disk drive company; worked closely with the CEO to improve product introduction and sales growth.
* Designed and managed the implementation of sales automation tools for the $20B division of a global automotive company. Created a channel support strategy for over 3,600 dealers.
* Analyzed channel pricing strategy to improve profits and retailer relationships for an international consumer products company.
* Coached management team in the implementation of improvements to double manufacturing plant productivity at a specialty consumer products company.
Additional experience: Wrote comprehensive business plan for direct marketing catalog venture; Product Manager for Entire Logic, San Francisco, CA; and four years as Product Development Project Leader for Computer Manufacturers, San Jose, CA.
EDUCATION / PROFESSIONAL DEVELOPMENT
M.B.A., Haas School of Business, Berkeley, CA, 1998
B.S., summa cum laude, Mechanical Engineering, University of Wyoming, Laramie, WY, 1991
Professional coursework includes: DMA Direct Marketing Basic Institute, Innovation and New Product Development, Sales and Marketing, Practical Product Management, High Performance Management, Interviewing Skills, Website Planning
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