If you think about it, your Twitter page is like a very dynamic resume. It changes with every message you tweet.
When someone clicks on your Twitter name (for example, @susanireland) he or she will be taken to your Twitter page. In just a few seconds your visitor will size you up according to the first several tweets at the top of the page and the tag line in your profile -- just as a recruiter or employer would scan your resume to figure out if he or she is interested in you.
How to Make Your Dynamic Resume on Twitter
Let's look at how a job seeker can make that first Twitter impression a good one when an employer checks it out:
1. Create a great tag line that sums up who you are professionally. Don't mention your 46 wonderful grandchildren or your fishing trip to Alaska. Stick to your professional role and possibly a significant achievement (using a few keywords) that point to your expertise. (E.g., my tag line is: Author, The Complete Idiot's Guide to the Perfect Resume.)
2. Your tweets should always be appropriate for a recruiter or employer to read. No swearing, dissing, or negative comments that you don't want the hiring world to see.
3. Tweet and retweet about topics that are relevant to your profession. From time to time it's fine to tweet about non-work stuff as long as those tweets don't violate #2.
4. Don't carry on private conversations with your public tweets (for example: "I agree with you.") unless the tweets can be understood by all readers and they're appropriate for your job search (for example: "I agree. IT has become a critical profession in all industries."). If a dialog is personal, use the Direct Message (DM) function.
5. Don't thank people in many consecutive tweets. It's good to thank fellow tweeters in public, but mix those thank-you tweets among other tweets so the thank-you tweets don't dominated your homepage real estate. Avoid this by thanking several people with one tweet or interspersing thank-you tweets among your other value-added tweets and retweets.
6. Don't go overboard with self-promotion. It's okay to point to relevant articles you've written but do so in the context of adding value to your professional community, not strictly for self-promotion.
Once in awhile, go to your page to see what your visitors will see. Does it make the impression that you're a valuable professional who's engaged in his line of work? If not, change your tweeting style to make your page work like a dynamic resume that markets you to recruiters and potential employers.
Think you have a great Twitter page? Share it with us. Leave your Twitter name or URL so we can check it out.