We’ve all read how often employers and recruiters Google job seekers. They definitely do! And, often one of the first things Google shows employers is a link to the job seeker's LinkedIn Profile. So, expect that your LinkedIn Profile and your resume will be compared.
Does Your Resume Match Up With Your LinkedIn Profile?
Your resume and LinkedIn profile may not be exactly alike because your resume is likely customized to each opportunity you apply for. But your resume and profile should align so that employers see a clear, consistent “picture” of you.
Your LinkedIn Profile should document and support the claims made by your resume.
For example: If your resume makes reference to over 15 major product launches (or software projects or trials or industry conferences or whatever is appropriate for you), you may have room to mention only 2 or 3 of the most important or most recent ones on your resume, but you have the complete list on your LinkedIn Profile.
If your resume lists several certifications you have earned in your profession, your LinkedIn Profile should also show all of those certifications.
If your resume tells the employer that you are a recognized expert in your field, your LinkedIn Profile should list all the commendations, publications and other supporting material that substantiate that claim.
If your resume claims that you worked in a particular field for 15 years, your LinkedIn Profile should show exactly that, including the employer names and your job titles.
Your LinkedIn Profile and your resume should obviously be about the same person.
If your resume tell an employer your name is “M.J. Smith,” but your LinkedIn Profile shows your name as “Mary Jane Smith,” potential employers will not be 100% sure that your resume and profile both reference the same person. Rather than trying to figure it out, an employer may just move on to the next applicant.
Your LinkedIn Profile should have recommendations related to the positions you are seeking.
If you are looking for a project manager job but have never actually managed a project, the recommendations on your LinkedIn Profile should indicate that you are a strong “team player” and good at managing the kind of tasks that are part of the job you want.
Your LinkedIn Groups should support your interest in your field and/or industry.
For example, if you're looking for a position in marketing, be sure to join LinkedIn Groups related to marketing, and display the Group logos in your LinkedIn Profile. Making relevant and cogent comments on these Groups is also very helpful. Your comments will solidify your positioning with a potential employer — if they are consistent with your resume — and they will bring you to the attention of new employers.
These days, more than ever before, it’s important to stick to the facts on your resume. It is very easy for someone to verify your resume’s claims with the “facts” presented on your LinkedIn Profile.