Regina shows her marketing talents in the content of this cover letter sample for the new Director of Marketing at Household Paints. She begins by offering some research results and quickly uses that info to present how she would like to create a new marketing campaign for the company.
Throughout the letter she "paints the picture" of what she would like to discuss with Mr. Callahan, the General Manager of Household Paints. This makes it an easy bridge into asking for the interview itself, which she suggests in the last sentence.
101 Halstead Rd.
Rochester, NY 12345
August 3, 20xx
Mr. James Callahan
Household Paints, Inc.
2501 Grand Blvd.
White Plains, NY 12345
Dear Mr. Callahan,
Research shows that women have a greater sensitivity to color than men. For that reason, I propose that I create a marketing program for Household Paints that targets women.
As your Marketing Director, I can design programs that keep down production costs by generating "umbrella" collateral to be used for multiple niches. My enclosed resume demonstrates how I've used this technique to save thousands of dollars and bring in significant revenue for former employers.
Let's talk in person about your new "colors for women" program. Would you like to meet with me sometime in a few days?